Launching Soon — Chennai

Courses Built by Practitioners, for Practitioners

You've seen the pattern — pre-recorded videos, a PDF certificate, and a WhatsApp group they call "placement support." We built something different. In-person classes in Chennai, taught by people who run real campaigns every day. And yes — you'll learn to use AI tools like Claude so you graduate as an AI-native marketer, not one who gets replaced by AI.

8 Weeks In-Person, Chennai
20 Seats Founding Batch
Weekends Sat & Sun

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The Real Problem

Marketing Education in India Is Broken

Every year, thousands of students and young professionals spend money on marketing courses that leave them exactly where they started — confused, uncertified in any real sense, and unhireable. Here's what's actually going wrong, and what we're doing about it.

What you're getting today
Instructors who've never run a campaign. Most "trainers" are people who took a course themselves six months ago. They teach from slides, not from experience. They can't answer what happens when your ROAS drops at 2 AM on a launch day — because they've never been there.
Pre-recorded videos from 2021 teaching a 2025 landscape. Google's algorithm has changed 14 times since those videos were shot. Meta has rebuilt its entire ad platform. But your course material? Still talking about Facebook reach as if organic isn't dead.
Certificates that mean nothing to hiring managers. You paid ₹40–80K for a certificate from a brand no recruiter recognizes. Meanwhile, the candidate who actually ran a ₹10K test campaign on their own gets the job over you.
Zero portfolio, zero proof. You can define "CTR" and "ROAS" in an interview, but when they ask you to walk through a campaign you've worked on — silence. Because you've never actually done it.
"Placement support" that's just a forwarded Naukri link. The ₹50K course promised career support. What you got was a WhatsApp group where someone pastes job links twice a week. No mock interviews. No introductions. No one in your corner.
All theory, all Coca-Cola, all irrelevant. Case studies about Nike's Super Bowl ads don't help you when you're trying to sell kurtas on Instagram to women in Coimbatore. The Indian market is a different game, and nobody's teaching the real playbook.
What changes at IMS
Every instructor manages live budgets. Our practitioners run campaigns right now — for startups and agencies across India. They teach from this week's dashboard, not last year's slides.
In-person classes in Chennai. Not a screen you half-watch. You sit in a room with a practitioner who's looking at your work, questioning your strategy, and pushing you to think harder. You can't zone out — and that's the point.
You build a portfolio, not a certificate collection. By week 8, you'll have real campaign plans, ad creatives, an SEO audit, and a full marketing strategy you presented in front of a panel. That's what you show in interviews.
Real brands, real audiences, real budgets. You'll work with brands you can actually resonate with, audiences you understand, and budgets that reflect what companies actually spend — not hypothetical millions from a textbook case study.
Career support that actually involves humans. Mock interviews with marketing hiring managers. Resume reviews. Personal guidance through your entire interview process — someone in your corner helping you navigate offers, prep for rounds, and land the right role. Not a WhatsApp group.
You graduate as an AI-native marketer. You'll learn to use Claude and other AI tools to write copy, analyse data, build strategies, and move 10x faster than marketers who are still doing everything manually. This isn't a separate module — AI is woven into every week of the course.
A batch of 20, not a webinar of 5,000. You get real attention. Your questions get answered. Your work gets reviewed personally. You leave with relationships — with instructors and peers who become your professional network.

This is what the Marketing Fundamentals course is built to fix.

8 weeks. In-person. With practitioners who won't let you stay in the theory zone.

Featured Course

Marketing Fundamentals

Your launchpad into professional marketing. In 8 weeks, go from curious to capable — with real projects, real tools, and real practitioners sitting across the table from you.

Week-by-Week Curriculum

01 The Marketing Mindset

Understand what marketing really is — beyond the buzzwords. Learn to think like a marketer: customer psychology, business goals, the Indian consumer landscape, and why most marketing fails.

02 The Digital Marketing Landscape

Map every channel and platform available to you. Understand where your audience actually spends time, how channels interact, and how to pick the right ones for any business.

03 Content That Converts

Learn copywriting frameworks that work. Write headlines, ad copy, landing pages, and email sequences using both your brain and AI tools like Claude. Understand storytelling for brands — not creative writing, but conversion-focused content created at speed.

04 Performance Marketing Basics

Set up and manage your first Google Ads and Meta Ads campaigns. Learn targeting, bidding, budget allocation, and how to read campaign data to make smart optimization decisions.

05 SEO & Organic Growth

Understand how search engines work. Learn keyword research, on-page optimization, technical SEO basics, and link building. Build an SEO strategy for a real website from scratch.

06 Social Media Marketing

Platform-specific strategies for Instagram, LinkedIn, YouTube, and X. Learn what works on each platform, how to build an audience, and how to create content that gets shared — not just seen.

07 Analytics & Measurement

Set up Google Analytics, learn UTM tracking, build your first marketing dashboard. Use Claude to analyse campaign data, spot patterns, and generate insights faster. Understand attribution, know which metrics actually matter, and learn to present data to stakeholders.

08 Capstone Project

Plan and present a complete marketing strategy for a real brand. You'll research, strategize, create a channel plan, write copy, and defend your strategy in front of a panel of practitioners.

What You'll Walk Away With

A portfolio of real marketing projects
Hands-on experience with ad platforms
Certificate from Indian Marketing School
Access to the IMS practitioner community
Interview prep and career guidance
AI workflows with Claude for marketing
Lifetime access to course recordings
Founding Batch

Marketing Fundamentals

Duration
8 Weeks
Format
In-Person, Chennai
Level
Beginner to Intermediate
Batch Size
Limited to 20 Students
Schedule
Weekends — Saturdays & Sundays
Investment
Launching Soon — Join Waitlist
Join the Waitlist

Founding batch members get early-bird pricing

Coming Soon

Advanced Courses on the Way

Master the fundamentals first, then go deep. These specialized programs are being built by practitioners right now.

Coming Soon

Performance Marketing Mastery

Deep dive into paid acquisition across Google, Meta, and programmatic. For marketers ready to manage serious budgets and drive ROI at scale.

Coming Soon

SEO & Content Strategy

Build sustainable organic growth engines. Advanced technical SEO, content planning at scale, and distribution strategies that compound over time.

Coming Soon

Marketing for Startups

Zero to traction. Learn the marketing playbook that early-stage Indian startups use to acquire their first 10,000 customers on a shoestring budget.

Want to be notified when these launch? Join the waitlist and we'll keep you posted.

Start With the Fundamentals

Every great marketer started somewhere. The Marketing Fundamentals course is your starting line — and our practitioners will make sure you cross it running.

Apply for the Founding Batch