Why Indian Marketing School Exists
Most marketing programmes in India are taught by people who haven't run a real campaign in 5+ years.
Indian Marketing School flips this. Every instructor is currently running campaigns at brands or agencies.
The curriculum is rebuilt every 90 days to reflect what's actually working — not what was on a 2018 textbook.
Module 1: Marketing Foundations (Week 1-2)
Marketing principles, customer research, positioning, brand strategy.
Output: a 2-page brand positioning document for a real client (provided by IMS).
Module 2: Performance Marketing (Week 3-5)
Meta Ads, Google Ads, conversion tracking, attribution.
Output: a live ₹5000 Meta + Google Ads campaign. See our performance marketing roadmap for the deeper view.
Module 3: SEO & Content (Week 6-7)
Keyword research, on-page SEO, content strategy, link building.
Output: a 1500-word article ranking for a chosen long-tail keyword by week 12.
Module 4: Social Media + Email (Week 8-9)
Instagram strategy, LinkedIn brand-building, email marketing, lifecycle.
Output: 21-day organic social campaign + 5-email welcome sequence.
Module 5: Analytics + Reporting (Week 10)
GA4, Looker Studio, attribution modelling, executive reporting.
Output: a Looker Studio dashboard combining campaign + organic data.
Module 6: Portfolio + Job Prep (Week 11-12)
Resume + LinkedIn optimisation, portfolio site, mock interviews.
Output: portfolio site + 3 case studies + LinkedIn profile + interview prep.
Who This Programme Is For
Final-year students or recent graduates planning a marketing career.
Working professionals switching to digital marketing.
Entrepreneurs who want to do their own marketing for the first 2 years.
Not for: people who want only theory, MBA aspirants, or those expecting placement guarantees.
Who Teaches It
Each module is led by a working practitioner from agencies like Performics, GroupM, and D2C brands like boAt and Mamaearth.
Class size: 20 students per cohort. Mentor:student ratio of 1:5 for project reviews.
See our about page for instructor profiles.
Get the Free Digital Marketing Roadmap PDF. A 90-day study plan covering Meta Ads, Google Ads, SEO, and content. Get yours →
Frequently Asked Questions
What is the fee for Indian Marketing School?
Our 12-week programme is currently in founding-cohort pricing. See our course page for current details and to join the waitlist.
Is Indian Marketing School in-person or online?
Primarily in-person at our Chennai campus. We do not offer a fully online version — practitioner-led learning depends on in-person feedback and accountability.
What's the duration of the programme?
12 weeks. Classes meet 4 days per week (~16 hours/week of in-class time + 8-10 hours of project work).
Do you guarantee placement?
No — anyone guaranteeing placement is selling false certainty. We do guarantee: portfolio readiness, interview preparation, and direct introductions to our agency + D2C brand partners. Outcomes depend on student effort and market conditions.