The 6 Google Ads Certifications
Google Ads Search: Must-have for any PPC role. 75 questions, 90 minutes.
Google Ads Display: Useful for visual + remarketing campaigns.
Google Ads Video: YouTube advertising.
Google Ads Shopping: E-commerce campaigns.
Google Ads Apps: App install campaigns.
Google Ads Measurement: Conversion tracking + attribution.
7-Day Study Plan
Day 1-2: Take the Search certification path on Skillshop. Read modules + watch videos.
Day 3: Take Search exam. Pass = move on. Fail = retake after revisiting weak topics.
Day 4-5: Measurement certification (most overlooked, highest practical value).
Day 6-7: Shopping OR Display based on your niche.
Exam Strategy
Untimed retakes mean you can fail and retake immediately. Don't stress.
Open the Skillshop learning module in a second tab during the exam — it's allowed.
Aim for 80%+ on first attempt to feel confident.
What to Do With Certificates
Add to LinkedIn 'Licenses & Certifications'.
Mention in cover letter and resume Skills section.
Include in email signature if you're freelancing.
Renew every 12 months — they expire.
Are These Enough to Get Hired?
No, not alone. They're table stakes. Pair with: 2-3 real campaign case studies, GA4 cert, and one paid course or mentorship.
See our Google Ads tutorial for hands-on practice.
Get the Free Digital Marketing Roadmap PDF. A 90-day study plan covering Meta Ads, Google Ads, SEO, and content. Get yours →
Frequently Asked Questions
Are Google Ads certifications free?
Yes — 100% free via Google Skillshop. No credit card, no trial expiry, no upsell.
Are Google Ads certifications worth it in 2026?
Yes as baseline credential. Almost every PPC job description lists 'Google Ads certified' as a requirement. But certifications alone don't get you hired — pair with campaign work.
How long are Google Ads certifications valid?
12 months from passing. You retake the exam to renew. Set a calendar reminder for renewal.
Can I retake Google Ads exams if I fail?
Yes, immediately. There's no waiting period or limit on retakes. You can attempt as many times as needed.